Last night I was channel surfing when I was lucky enough to come across my favorite television episode of all time: Seinfeld’s ‘The Pitch.” If you haven’t yet seen it, click here for a brief synopsis. See, the writers at Seinfeld realized their often plotless sitcom was both lauded and criticized for the exact same… Continue Reading
Spring Blues
I read something disturbing online the other day. It said that the most common time of year for suicide is the months of April and May. Quoted within the piece was a sociologist who suggested that despite the common suspicion that the holiday season brings about the heaviest feelings of loneliness, depression, and anxiety –… Continue Reading
April Showers Bring Social Engagement
I have a horrible habit of explaining to readers why I titled a post the way I did. And old habits die hard. So; I was going to title this post ‘Spring Social’. But, my blog titles are generally alliterative & catchy – and Spring is a time for new beginnings – so I decided… Continue Reading
Social Security
Social Security is a program that was implemented by Franklin D. Roosevelt during the Great Depression to protect senior citizens from facing poverty after their working years. It is also a remarkably boring topic for a blog post. So let’s talk about Social MEDIA Security instead. As a business, having your Twitter (or Facebook) hacked… Continue Reading
Business Blogging
I initially intended to title this blog post “Why Blog?,” but that would have violated everything I’ve ever loved about alliteration. And, my goal is to illustrate the importance of blogging to marketing professionals, not 13-year-old Beliebers. So, why should businesses blog? – Blogging will help your business appear as an industry leader. You have… Continue Reading
Social Media Brings Help, Comfort in Tragedy
There’s no delicate way to put it. There was a tragedy in Boston Monday that left three individuals dead and 140+ injured. Normally, writing about social media on a grievous day like today would be out of the question. But because the medium has been a great resource for reconnecting missing friends, comforting families, locating… Continue Reading
Optimizing Your LinkedIn Profile
I could recite to you a statistic about the poor state of the job market, but it’d be like telling you that cats meow – so why bother? So to help you fight back against this relentlessly fruitless economy, I’ve compiled a list. 11 Things You Can Do To Improve Your LinkedIn Profile ★ Customize your… Continue Reading
A Tradition Unlike Any Other
I don’t (think I) have to remind you that the 2013 Masters Golf Tournament begins this Thursday. I also assume you’re aware of some of the more unfortunate historical traditions of the course at which it’s played. In case you’re not: — Up until 1982, caddies had to be of African-American descent, and only since… Continue Reading
The Business Marketers’ Guide to Instagram
Every social media campaign needs a solid strategy with metrics, goals, reporting and approached systematically. RSP Marketing works with brands to leverage social media platforms to build brand awareness and consistently reach defined goals within each campaign. Check out the history of Instagram and how it works: For more information on how your… Continue Reading
ICYMI BTW IMHO YMMV
If you aren’t a Millennial or an avid Twitter user, the answer to your question is no, I didn’t fall asleep on my keyboard when titling this blog post. Online acronyms began with us Generation Y-ers upon the advent of AOL Instant Messenger, and continue to be a staple of internet communication today. Of course,… Continue Reading